A large-scale tulip grower wanted better insight into his sales data. Although the company had a huge amount of information available, it could not do anything with it. We merged all the data and developed a sales cockpit based on the client’s specifications. With the aid of this cockpit, the company is now able to see at a glance who has bought, which species, in what quantities and for what price. For instance, the entrepreneur is now able to see which species of tulip earns the most, what the sales figures for each species are in each period and which are the most important buyers.
